Key 2 ARTIST PROMOTIONS
We respect your vision as a Music Artist as
"YOUR SUCCESS IS OUR SUCCESS"
Aly Cook & Therese McKee have developed a business partnership of Key2 Artist Promotions & AC Marketing to strengthen their market reach within Australia, NZ and globally. Aly and Therese saw a gap in the industry for a Publicity and Promotion service that independent artists could afford and would want to be a part of. Services offered by the Key 2 Team include Press Releases, Digital Distribution Service, Single and Album Promotion, Radio Airplay and Interviews, Media Articles, TV Appearances & all manner of Promotional Activities, Website and Social Media Platform Development & Management, and a whole lot more!
“Now only a couple of years after its inception we work with 50+ independent artists ever growing our ‘Artist Family’. Our Key2 artists are encouraged to support each other and work together to grow their audiences. We are excited about our new additions to Key2, our new online store & brand new services we can now offer, which now provide our artists with a hub.“ Therese & Aly
"I have recently decided to produce and re–record my own original songs doing them “My Way”. Almost at the same time I was introduced to Aly Cook here in New Zealand but didn’t realise at the time, that down the track I would form a relationship with her and her business partner Therese McKee, who together are “KEY2 ARTIST PROMOTIONS” .
“KEY2 ARTIST PROMOTIONS” invited me to Tamworth Australia 2019 for my very first visit to the Tamworth Country Music Festival. The girls arranged shows, interviews and meet and greets, introducing me to the who’s who of Australian Radio. Every aspect of my visit to Tamworth was timed to perfection. Key2 left nothing to chance. Their eye for detail is impeccable. I soon discovered these ladies are not only very well respected by radio DJs all over Australia but are trusted by them to introduce the best of entertainers and their songs.
Since being with KEY2 we have released 4 songs in Australia and all 4 songs have made it on the charts. KEY2 work tirelessly behind the scenes to give us all the best chance of getting our music out there. I know that not all songs are going to make it on to the charts but I do know that KEY2 ARTIST PROMOTIONS will give 110% to have our music heard.
KEY2 ARTIST PROMOTIONS has what it takes to promote your music to radio. Their partnership is incredible. Between the two ladies their knowledge of social media, PR talent, connections and respect within the industry is next to none.
It’s pretty much a given if KEY2 ARTIST PROMOTIONS take you on board then you are on your way to success. Give them the talent, trust them with your music. They will get the best results. I know my music is safe in the hands of KEY2 ARTIST PROMOTIONS (Aly Cook and Therese McKee). I am grateful I am a part of your business and your world. " - Jodi Vaughan Country Music Legend
"After 2 weeks of radio airplay in March and April 2021 ‘Holding a Good Hand’, from my CD ‘Songs What I Like & Songs Wot I Rit’, went onto the Tasmanian top 40 chart at number 20. One week later it made the Australian airplay top 40, debuting at number 35, all thanks to Aly Cook and Therese McKee Of Key2 Artist Promotions Sydney. Thanks to you both for pushing my CD on so many radio stations throughout Australia and for setting up so many radio interviews. I am at the moment getting my new CD together, which will definitely be promoted again through KEY2 ARTIST PROMOTIONS. Cheers and thank you sincerely. - Rhys Warner - Singer / Songwriter
"Aly and Therese are the friendliest and most professional people out there. Their love and passion for music shows in the endless support and help they give to artists. Always a pleasure to work with." - Tracey Arbon - Music Talks
"KEY2 ARTIST PROMOTIONS is top class, very professional team with Therese McKee and Aly Cook making sure their Key2 Music Family is made feel right at home, while they share your music to the world." - Traditional Country Music Duo from Queensland Australia - ALAN and TRACE
"I have had the absolute pleasure of recently working with Key2 Artist Promotions. Therese and Aly's attention to detail, their work ethic and friendship are beyond question and I do look forward to using them to promote another song in the very near future." - Lola Brinton - Award Winning Songwriter
"Having worked with Key2 for over 2 years, they have offered me a great variety of artists from all genres, from all over Australia & New Zealand, and a great reliable service." - Tony Wright - The Best Hits Internet Radio
Key 2 PARTNERS
Aly Cook & Therese McKee
Aly Cook has over 35 years experience in the entertainment industry, having toured globally with large international acts, first as a Tour Coordinator & Publicist, and later as an Event Manager on food & wine festivals, sporting fixtures, and as a Concert Promoter herself. In 1989 Aly was the Concert Organiser for Icehouse, Sharon O'Neill and Boom Crash Opera for a crowd attendance of 11,000 in Nelson NZ. This began a friendship with Sharon O'Neill which has seen her bring Sharon to NZ for concerts a number of times. This includes the 'Home Again' sold out concerts 2017 in Nelson which attracted fans from all over Australia and New Zealand. Aly has also sung backing vocals with Sharon on these concerts. She has worked on tours during the 80s and 90s in Australia, including acts like INXS, BB King, Petula Clark, Cilla Black, Pseudo Echo, through to large travelling acts like Torvill & Dean, and Michael Edgley's Moscow Circus in the 90s which played major entertainment centres across Australia, New Zealand & Taiwan.
Aly has also worked as a publicist with major acts including NZ Publicity for the Andrea Bocelli Tour in 2014, as well as ticketing and social media campaigns across Australasia for this tour, and was recently engaged as the publicist for the Tommy Emmanuel Tour in New Zealand in 2017 and 2021 was sourced as publicist for the solo album release in Australia for Gerry Beckley (America). She has worked for major labels as a rep and managed her own label in the 80s, with distribution via Virgin, releasing Tama Renata's critically acclaimed Workshop album. Aly has recently tour managed a sold out NZ national tour for the NZ Highwaymen (Gray Bartlett, Eddie Low, Brendan Dugan & Dennis Marsh.)
Aly is also a songwriter and recording artist herself. She has conducted songwriting seminars in NZ, taught songwriting in Schools for the New Zealand Music Commission and has been a Tutor at the Dag Sheep station Songwriter's retreat in Australia. Aly was nominated for APRA NZ Country Song of the Year in 2011, MLT songwriter finalist in 2007, was awarded New Zealand Female Country Artist of the Year in 2012 and Finalist twice in 2011 and 2016 for 'NEXT Magazine's New Zealand Woman of the Year' in the Arts & Culture section. Aly was also honoured with her inclusion in the NZ Legends of Country Music display as part of the 'Volume Exhibition' at the Auckland Museum in 2017.
Her albums 'Horseshoe Rodeo Hotel' & 'Caught In The Middle' had 6 x number one singles on the Australian Top 40 Country Tracks Chart as well as number ones on the International Indie Country Chart and Tasmanian independent Country Chart where she was also awarded Tasmanian International Artist of the Year in 2017 at the TICMA awards. Both of her albums have spent time on the official NZ Album charts with her latest album 'Horseshoe Rodeo Hotel' spending 6 weeks on the chart reaching number #8. Her album 'HorseShoe Rodeo Hotel' produced 5 no#1 singles, with her song Western Line' spending 6 weeks at no#1 and being named Song of the Year on the Top 40 Country Tracks Chart for airplay in Australia. Her new album 'Caught In The Middle' has already pocketed a no #1 with her lead out single 'Red Dirt Road Trip' which remained at the top position for 5 weeks. Her album made it onto the ARIA chart at #26.
Aly has self-booked and arranged a number of tours to Europe including festivals in the UK, Norway, Poland, Italy and France having shared the stage there with Wanda Jackson, Rosanne Cash and Laura Bell Bundy. In 2016 with her band she opened the Summer Concert at Taupo performing before 20,000 people as the opening act for Melissa Etheridge, REO Speedwagon and Huey Lewis & the News.
In 2017 Aly put together a TV show called Kiwi Country TV. Still in development, the show screens twice weekly on Keep it Country TV in the UK and Europe. It now is a 24/7 channel on Mainland TV in Nelson NZ .
Therese, on the other hand, was seeking a change after a lengthy career in teaching. She had been a front singer in a band in her younger years and considered revisiting music as a career. After approaching Nicki Gillis to hone her singing skills, Therese found herself pulled into the music business side of the industry, working alongside of Nicki for 2 years at Lockhouse Productions. Therese assisted Nicki with show logistics, photography, merchandising, marketing and social media. It was there that Therese realised her passion for promotion and publicity, which led on to her completion of a Business Management course, and the setting up of her own business 'Key2 Artist Promotions'.
In 2014 Aly met Therese McKee through social media. Therese was impressed by a music video that she had just seen by NZ artist Aly Cook and Aly was looking for someone to represent her in Australia. Aly knew through her experience that it's always important to have someone other than yourself representing your music. Soon after this Therese became Aly Cook's Australian PR and Agent with Key2 Artist Promotions.
With a background in teaching with 20 years experience, Therese had the perfect literary and grammar skills required in copy-writing, biography composition and press release creation. Aly saw in Therese the potential to become an amazing publicist and PR and set about helping her to attain the skills she desired to make a mark on the music industry. As another string in her bow, Therese had studied Interior Design at the prestigious Sydney Institute of Technology Design Centre where she was one of only 30 selected in Australia. This has given her a great eye for graphics and design in artist presentation and has lead on to her becoming an Art Director on music videos with Paul Denham Imagery. Therese's background as an Executive Teacher, Staff Supervisor and Project Coordinator have also meant great organisational and communication skills have been brought to the table.
It was a natural progression for Aly & Therese to join forces as business partners and so the new Key2 Artist Promotions & AC Marketing partnership was born.
Therese now looks after the Australian scheduling and radio plugging for Key2 Artist Releases, Social Media Posting, Press Releases, Key2 Website Management and Artist Publicity. To her credit, she has worked as Publicist and PR for Aly Cook's Australian Tours, Radio Tours, The Mildura Festival and Tamworth Country Music Festival for Key2 Artist Promotions shows, including looking after NZ Country Music Legends Jodi Vaughan and Brendan Dugan. Therese was responsible for PR & logistics for Aly Cook & Band at The Summer Concert at Taupo NZ which headlined Melissa Etheridge, REO Speedwagon and Huey Lewis & the News. She & Aly were also outsourced to work on the Tasmanian Country Music Awards. Therese was recently engaged for Publicity and PR on the 'Keeping The Light On' album release in Australia for Gerry Beckley (America) in 2021 escorting Gerry to the ABC, 2GB and Channel9 for interviews.